Extended Diploma in Marketing Management

In Partnership with Qualifications Scotland

Credits :120 SCQF

SCQF Level: Level 11

Mode:100% Online | Self paced

About Extended Diploma in Marketing Management

The Extended Diploma in Marketing Management develops strategic knowledge and skills across strategic management, international marketing management, strategic human resource development, sustainability and business, marketing intelligence and big data, and operations and project management. The programme combines marketing strategy with data-driven decision-making, international business, sustainability, HR development and operational knowledge.

Fee Details

Eligibility

Why Westford Learn?

Course Curriculum

Module 1: Strategic Management
Strengthen strategic thinking and leadership capabilities required to support educational and organisational performance.
Duration: 4–6 weeks | SCQF Credits: 20

This module examines strategic management, stakeholder expectations, economic, political and cultural factors, innovative strategies, and leadership approaches in a global context.

Learning Outcome

Critically evaluate the relationship between strategy, stakeholder expectations and organisational performance.
Evaluate the impact of current and emerging Economic, Political and Cultural factors on the strategic management of an organisation.
Formulate innovative business strategies designed to contribute to the success of an organisation.
Critically assess different leadership styles in developing corporate values, social responsibilities and managing strategic change.

Key Topics

Assessment

Prerequisites

Module 2: International Marketing Management
Examine global marketing challenges, international business environments, marketing planning, brand management and consumer behaviour across markets.
Duration: 4–6 weeks | SCQF Credits: 20

This module introduces key global marketing challenges and the relationship between international business, diverse societies and environments. It examines changing global business environments and their impact on marketing management functions, while developing skills in international marketing planning, brand management and creative marketing.

Learning Outcome

Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
Develop marketing plans with the application of appropriate marketing models, tools and techniques.
Evaluate the processes involved in brand management and how they influence consumer behaviour.
Evaluate the skills needed as a creative marketer to launch new products/services in a dynamic global marketplace.

Key Topics

Assessment

Prerequisites

Module 3: Strategic Human Resource Development
Explore strategic HRD, talent development, organisational capabilities and the development and implementation of HRD strategies.
Duration: 4–6 weeks | SCQF Credits: 20

This module introduces learners to the concept and significance of Strategic Human Resource Development (HRD) in a global context. It explores strategic HRD, learning and talent development practices and policies at individual, group, organisational, national and international levels.

Learning Outcome

Critically discuss strategic human resources development principles and concepts.
Evaluate the role of strategic human resource development in driving organisational performance.
Critically review the development and implementation of human resource development strategies.
Design a human resource development global implementation plan.

Key Topics

Assessment

Prerequisites

Module 4: Sustainability and Business
Examine sustainability challenges and opportunities and the alignment of organisational strategies and business functions with sustainability.
Duration: 4–6 weeks | SCQF Credits: 20

This module critically reviews sustainability challenges and opportunities for organisations in a global context. It examines how organisations can redesign their strategies and policies to align with a sustainability agenda.

Learning Outcome

Appraise the multiple dimensions of sustainability for businesses in the context of global challenges.
Critically review, evaluate, and develop sustainability strategies of organisations.
Critically analyse the strategic alignment of the business functions to sustainability.
Critically analyse an organisation’s global sustainability and your contribution to the impact on global sustainability.

Key Topics

Assessment

Prerequisites

Module 5: Operations and Project Management
Develop knowledge of supply chain, logistics, procurement, inventory, warehousing, transportation and shipping operations.
Duration: 4–6 weeks | SCQF Credits: 20

This module prepares learners intellectually and practically for effective workplace performance. It develops an understanding of management and business processes, including the interrelationship between an organisation’s core functional areas of supply chain and logistics management. Learners gain knowledge of inventory management, freight forwarding systems, inbound and outbound logistics systems, distribution channels, warehousing and storage systems, material handling and packaging, transportation management and the legal aspects of goods management.

Learning Outcome

Understand the relationship between supply chain and logistics management and its link to organisational business strategies.
Be able to use information technology to optimise supplier relationships in an organisation.
Understand the role of logistics and procurement, including the buyer/supplier relationship in the Supply Chain industry.
Understand the basics of shipping operations, including the documentation involved.

Key Topics

Strategic HRD
Talent development
Learning and development
HRD in supply chain and logistics
Supplier relationships
Logistics and procurement
Warehousing and storage
Shipping operations

Assessment

Prerequisites

Module 6: Marketing Intelligence and Big Data
Develop knowledge of data-driven marketing, marketing analytics, social listening, web analytics, content analysis and AI applications in marketing.
Duration: 4–6 weeks | SCQF Credits: 20

This advanced-level module provides learners with an in-depth understanding of the role data plays in market domains. It explores the evolution from intuition-based decision-making to data-driven strategies, with emphasis on the three core components of marketing analytics: data, analysis and visualisation. Learners examine social listening, web analytics and content analysis and explore the potential of artificial intelligence and its subsets in marketing strategies.

Learning Outcome

Understand the importance of data over intuition for marketing decision-making, including the three core components of marketing analytics: data, analysis and visualisation.
Understand social listening, web analytics and content analysis with various content analysis tools.
Introduction to the fundamentals of data analysis and research intention’s effect on method choices and visualisation.
Understand how artificial intelligence, machine learning and deep learning may be applied to marketing.

Key Topics

Assessment

Prerequisites

Awarded by Qualifications Scotland

This qualification is credit rated at SCQF Level 11 and aligned with the Scottish Credit and Qualifications Framework, ensuring international recognition, academic quality, and career progression opportunities.

Highlights:

Qualifications Scotland offers globally recognised qualifications with strong academic and industry credibility.
Focused on building practical, job-ready skills for specific roles and sectors.
All qualifications are benchmarked against the SCQF, ensuring transparency, quality assurance, and international recognition.

Certified Manager Programme
Awarded by Chartered Management Institute, UK

The Chartered Management Institute (CMI) works with business and education to inspire people to become skilled, confident, and successful managers and leaders. Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.

Elevate Your Professional Credential

Take your professional development a step further with the option to claim a CMI Certificate alongside your programme.
Available as an optional certificate upgrade, this provides formal recognition of your learning through the Chartered Management Institute (CMI) and adds further value to your professional qualification.

$3600

$6000
40% OFF

Benefits Obtained :

MBA in Marketing Management
The MBA in Marketing Management develops strategic and practical skills in market analysis, international marketing, consumer behaviour, and brand management. It focuses on data driven marketing, analytics, AI, and strategic decision making to drive business growth and customer value.
Duration: 6-8 Months | Total Credits: 120 | Price: ~~$6000~~ $3600

The MBA in Marketing Management focuses on strategic marketing, market analysis, international marketing, consumer behaviour, brand management, and digital marketing.

Learners develop expertise in marketing analytics, AI, strategic decision-making, and business growth, preparing them for leadership roles in marketing, brand management, business development, and related fields.

Credits for Part 2: 60 accumulating to a total of 180 to complete the MBA in Marketing Management

SCQF Level: 11

Mode: Blended with onsite workshops and a dedicated supervisor for the Capstone Project

Part 2: Upon completion of the 3 modules of part 2, students will be eligible for receiving MBA in Marketing Management degree, awarded by University of Gloucestershire, these modules contribute towards a total of 60 credits.