Extended Diploma in Marketing Intelligence & Big Data
In Partnership with Qualifications Scotland
About Extended Diploma in Marketing Intelligence & Big Data
Fee Details
- Program Fee: $6000
- Payment Options: Flexible instalments available
Eligibility
- Completion of higher secondary education or equivalent qualification preferred
- OR
- Relevant professional background subject to eligibility review
- (Advisor guidance available for eligibility assessment.)
- Minimum age: 21 years
- Educational/Professional Requirement: Applicants must have either:
- A Bachelor’s Degree, or 3 years of relevant work experience
Why Westford Learn?
- Globally Recognised Qualifications Scotland Qualification
- Flexible, Self Paced Learning for Working Professionals
- Industry Relevant, Practical Business Skills
- Study Anytime, from Anywhere with 24/7 Access
- Dedicated Academic Support Throughout
- Strong Career Progression Opportunities
Course Curriculum
Module 1: Strategic Leadership and HR Practices in Organisations Develop leadership and strategic human resource management capabilities to support organisational performance and change management.Duration: 4–6 weeks | SCQF Credits: 20
Learning Outcome
- Critically analyse the significance of Strategic Human Resources Management within organisations
- Evaluate the impact of HR management activities on organisational performance
- Assess leadership styles and management practices within organisations
- Plan organisational change implementation strategies
Key Topics
- Strategic HR management
- Leadership practices
- Organisational performance
- Change management
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 2: Sustainability and Business Explore sustainability principles and strategic business practices that address global environmental and organisational challenges.Duration: 4–6 weeks | SCQF Credits: 20
Description: This module focuses on sustainability strategies, responsible business practices, and the integration of sustainability across organisational functions and global operations.
Learning Outcome
- Appraise the multiple dimensions of sustainability within global business contexts
- Critically evaluate organisational sustainability strategies
- Analyse the strategic alignment between business functions and sustainability goals
- Evaluate organisational contributions toward global sustainability initiatives
Key Topics
- Sustainability strategies
- Global business challenges
- Responsible business practices
- Sustainable organisational operations
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 3: Strategic Management Strengthen strategic management and competitive analysis skills required to support organisational growth and innovation.Duration: 4–6 weeks | SCQF Credits: 20
This module examines organisational strategy development, competitive advantage, innovation management, corporate strategy, and international business expansion approaches.
Learning Outcome
- Understand internal and external environmental dynamics affecting organisations
- Analyse sources of competitive advantage and strategic positioning
- Evaluate strategic purpose, innovation, and organisational change capabilities
- Understand business-level, corporate, diversification, and international strategies
Key Topics
- Strategic analysis
- Competitive advantage
- Innovation and organisational change
- Corporate and international strategy
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 4: International Marketing Management Examine global marketing challenges, international business environments, marketing planning, brand management and consumer behaviour across markets.Duration: 4–6 weeks | SCQF Credits: 20
This module introduces key global marketing challenges and the relationship between international business, diverse societies and environments. It examines changing global business environments and their impact on marketing management functions, while developing skills in international marketing planning, brand management and creative marketing.
Learning Outcome
- Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
- Develop marketing plans with the application of appropriate marketing models, tools and techniques.
- Evaluate the processes involved in brand management and how they influence consumer behaviour.
- Evaluate the skills needed as a creative marketer to launch new products/services in a dynamic global marketplace.
Key Topics
- International marketing
- Global business environments
- Marketing planning
- Brand management
- Consumer behaviour
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 5: Application of Business Analytics Explore the application of business analytics to organisational problems, data-driven decision-making, social media and advanced business applications.Duration: 4–6 weeks | SCQF Credits: 20
This module develops an understanding of how analytics can support organisations in identifying and solving business problems and applying analytical approaches across different contexts.
Learning Outcome
- Critically analyse business problems, including the opportunities for organisations to become more analytical and data-driven to solve such problems.
- Evaluate different categories of analytics from individuals to corporates.
- Understand the importance of analytics in social media functions.
- Understand some of the advanced applications of analytics in the business industry.
Key Topics
- Analytical and Data-Driven Decision-Making
- Categories of Analytics
- Business Analytics Applications
- Social Media Analytics
- Advanced Analytics Applications
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 6: Marketing Intelligence and Big Data Develop advanced knowledge of marketing intelligence and big data, focusing on analytics, visualisation, digital sources and emerging technologies.Duration: 4–6 weeks | SCQF Credits: 20
This advanced module explores data-driven marketing decision-making, social listening, web analytics, content analysis and data visualisation. It also examines the application of artificial intelligence, machine learning and deep learning in marketing.
Learning Outcome
- Understand the importance of data over intuition for marketing decision-making including the three core components of marketing analytics: data, analysis and visualisation.
- Understand social listening, web analytics and content analysis with various content analysis tools.
- Introduction to fundamentals of data analysis and research intentions effect on methods choices and data visualisation.
- Understand how artificial intelligence, machine learning and deep learning may be applied to marketing.
Key Topics
- Marketing Analytics
- Social Listening and Web Analytics
- Content Analysis
- Data Analysis and Visualisation
- Artificial Intelligence, Machine Learning and Deep Learning
Assessment
- Assignment / Case analysis
Prerequisites
- None
Awarded by Qualifications Scotland
This qualification is credit rated at SCQF Level 11 and aligned with the Scottish Credit and Qualifications Framework, ensuring international recognition, academic quality, and career progression opportunities.
Highlights:Â
- Qualifications Scotland offers globally recognised qualifications with strong academic and industry credibility.
- Focused on building practical, job-ready skills for specific roles and sectors.
- All qualifications are benchmarked against the SCQF, ensuring transparency, quality assurance, and international recognition.
Certified Business Analytics Professional
Awarded by Chartered Management Institute, UK 
Awarded by Chartered Management Institute, UK
The Chartered Management Institute (CMI) works with business and education to inspire people to become skilled, confident, and successful managers and leaders. Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.Â
Elevate Your Professional Credential
Take your professional development a step further with the option to claim a CMI Certificate alongside your programme.
Available as an optional certificate upgrade, this provides formal recognition of your learning through the Chartered Management Institute (CMI) and adds further value to your professional qualification.
$3600
$6000
40% OFF
40% OFF
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MBA with Market Intelligence and Big Data (Top-up) The MBA with Market Intelligence and Big Data, in collaboration with Abertay University, Scotland, equips professionals with the skills to leverage data for effective marketing and strategic decision making. The program focuses on market intelligence, big data, sustainable growth, and data-driven business strategies.Duration: 6-8 Months | Total Credits: 120 | Price: $6000 $3600
The MBA with Market Intelligence and Big Data, offered by Westford Global Education in partnership with Abertay University, UK, offers a comprehensive curriculum tailored to meet the evolving needs of modern businesses. Focused on harnessing data for effective marketing strategies, this program provides students with essential skills and knowledge. Through its modules, the program prepares learners to promote sustainable growth, utilize data effectively, and make informed decisions in today’s highly competitive business environment.Â
Credits for Part 2: 60 accumulating to a total of 180 to complete the MBA with Market Intelligence and Big Data
SCQF Level: 11
Mode: Blended with onsite workshops and a dedicated supervisor for the Capstone Project
Part 2: Upon completion of the 3 modules of part 2, students will be eligible for receiving MBA with Market Intelligence and Big Data degree, awarded by Abertay University, these modules contribute towards a total of 60 credits.
Modules
- Research Methods
- Research Proposal
- Management Investigation(Capstone Project)
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