Extended Diploma in Sales and Marketing

In Partnership with Qualifications Scotland

Credits :120 SCQF

SCQF Level: Level 11

Mode:100% Online | Self-paced

About Extended Diploma in Sales and Marketing

The Extended Diploma in Sales and Marketing is designed to develop advanced knowledge and practical capabilities across strategic leadership and human resource management, sustainability, strategic management, operations and project management, international marketing management, and sales management. The programme combines strategic business principles with specialised learning in global marketing, brand management, consumer behaviour, sales management, sales force development, operations, project management, organisational leadership, human resources, sustainability, and strategic decision-making.

Fee Details

Eligibility

Why Westford Learn?

Course Curriculum

Module 1: Strategic Leadership and HR Practices in Organisations
Develop leadership and strategic human resource management capabilities to support organisational performance and change management.
Duration: 4–6 weeks | SCQF Credits: 20

This module examines strategic HR management practices, leadership approaches, organisational performance, and change management strategies used within modern business environments.

Learning Outcome

Critically analyse the significance of Strategic Human Resources Management within organisations
Evaluate the impact of HR management activities on organisational performance
Assess leadership styles and management practices within organisations
Plan organisational change implementation strategies

Key Topics

Assessment

Prerequisites

Module 2: Sustainability and Business
Explore sustainability principles and strategic business practices that address global environmental and organisational challenges.
Duration: 4–6 weeks | SCQF Credits: 20

This module focuses on sustainability strategies, responsible business practices, and the integration of sustainability across organisational functions and global operations.

Learning Outcome

Appraise the multiple dimensions of sustainability within global business contexts
Critically evaluate organisational sustainability strategies
Analyse the strategic alignment between business functions and sustainability goals
Evaluate organisational contributions toward global sustainability initiatives

Key Topics

Assessment

Prerequisites

Module 3: Operations and Project Management
Develop a firm foundation in operations and project management principles, tools, knowledge, and practices relevant to modern organisations.
Duration: 4–6 weeks | SCQF Credits: 20

The module will provide you with a firm foundation in the principles of operations and project management by introducing you to a broad range of operations and project management problems, tools, and knowledge facing managers working in modern organisations.

Learning Outcome

Critically evaluate how operations management contributes to the competitiveness of an organisation.
Critically evaluate how quality management processes and supply chain networks contribute to achieving the overall strategic objectives of an organisation.
Critically evaluate the information management/systems concerning the operations management processes.
Design a project plan for a given business scenario and implement a project.

Key Topics

Operations management
Project management
Operations management problems
Operations management tools
Quality management processes
Supply chain networks
Information management systems
Project planning
Project implementation

Assessment

Prerequisites

Module 4:Strategic Management
Strengthen strategic management and competitive analysis skills required to support organisational growth and innovation.
Duration: 4–6 weeks | SCQF Credits: 20

This module examines organisational strategy development, competitive advantage, innovation management, corporate strategy, and international business expansion approaches.

Learning Outcome

Understand internal and external environmental dynamics affecting organisations
Analyse sources of competitive advantage and strategic positioning
Evaluate strategic purpose, innovation, and organisational change capabilities
Understand business-level, corporate, diversification, and international strategies

Key Topics

Assessment

Prerequisites

Module 5: International Marketing Management
Develop international marketing knowledge through the analysis of global business environments, marketing plans, brand management, consumer behaviour, creative marketing, sustainability, and ethical and societal challenges.
Duration: 4–6 weeks | SCQF Credits: 20

This module introduces candidates to key global marketing challenges and the relationship between international business, diverse societies, and environments. Candidates will analyse changing global business environments and their impact on marketing management functions. They will develop international marketing plans applying appropriate models, tools and techniques.

Learning Outcome

Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
Develop marketing plans with the application of appropriate marketing models, tools and techniques.
Evaluate the processes involved in brand management and how they influence consumer behaviour.
Evaluate the skills needed as a creative marketer to launch new products/services in a dynamic global marketplace.

Key Topics

Global business environmen
International business
Marketing management
International marketing plans
Marketing models, tools and techniques
Brand management
Consumer behaviour
Creative marketing
Product and service launches
Global sustainability

Assessment

Prerequisites

Module 6: Sales Management
Develop advanced knowledge and critical understanding of sales management principles, theories, practices, sales force management, sales strategies, forecasting, compensation methods, and sales reporting.
Duration: 4–6 weeks | SCQF Credits: 20

This module provides candidates with advanced knowledge and critical understanding of key sales management principles, theories, and practices. Learners will analyse current sales management issues, develop original strategies, and apply specialised skills to effectively manage a sales force. They will design tailored structures, recruitment processes, and professional development programs creatively, while evaluating strategies against legal, ethical, and professional standards.

Learning Outcome

Understand the basic principles of sales management.
Critically develop a plan for organising, staffing and developing a sales force.
Evaluate sales and sales management strategies in relation to current, legal and ethical standards of practice.
Critically evaluate the use of sales management tools such as sales forecasting, compensation methods and sales reports.

Key Topics

Sales management principles
Sales management theories
Sales management practices
Sales force management
Sales force organisation
Sales force staffing

Assessment

Prerequisites

Awarded by Qualifications Scotland

This qualification is credit-rated at SCQF Level 11 and aligned with the Scottish Credit and Qualifications Framework, ensuring international recognition, academic quality, and career progression opportunities.

Certified Sales and Marketing Professional
Awarded by Chartered Management Institute, UK

The Chartered Management Institute (CMI) works with business and education to inspire people to become skilled, confident, and successful managers and leaders. Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.

Elevate Your Professional Credential

Take your professional development a step further with the option to claim a CMI Certificate alongside your programme.
Available as an optional certificate upgrade, this provides formal recognition of your learning through the Chartered Management Institute (CMI) and adds further value to your professional qualification.

$3600

$6000
40% OFF

Benefits Obtained :

MBA with Sales and Marketing
The MBA with Sales and Marketing is designed to develop the strategic, managerial, and practical skills needed to succeed in the dynamic fields of sales and marketing.
Duration: 6-8 Months | Total Credits: 120 | Price: $3600

The MBA with Sales and Marketing, offered by Westford Global Education in partnership with Abertay University, UK, focuses on strategic leadership, international marketing management, sales management, strategic management, and sustainable business practices.

Learners develop expertise in marketing strategy, sales management, customer engagement, business ethics, and strategic decision-making, preparing them for leadership roles in sales, marketing, business development, and related fields.

Part 2: 60 credits, accumulating to a total of 180 credits for the complete MBA.

SCQF Level: 11
Mode: Blended with onsite workshops and Capstone Project supervision.