Professional Diploma in Sales and Marketing
In Partnership with Qualifications Scotland
About Professional Diploma in Sales and Marketing
The Professional Diploma in Sales and Marketing is designed for professionals seeking to strengthen their expertise in modern sales and marketing while developing the strategic thinking required to succeed in an increasingly competitive global business environment. The programme combines practical sales leadership with international marketing strategies, preparing learners to drive business growth, build strong customer relationships, and create impactful marketing campaigns.
Fee Details
- Program Fee: $2000
- Payment Options: Flexible instalments available
- Scholarships Enquire for current offers
Eligibility
- Bachelor’s degree or equivalent qualification preferred
- OR
- Relevant work experience in health and safety, operations, engineering, manufacturing, facilities management, construction, or related fields
- (Advisor guidance available for eligibility assessment.)
- Minimum age: 21 years
- Educational/Professional Requirement: Applicants must have either:
- A Bachelor’s Degree, or 3 years of relevant work experience
Why Westford Learn?
- Globally recognised Qualifications Scotland qualification
- Flexible, self paced learning for working professionals
- Industry relevant, practical business skills
- Study anytime, from anywhere with 24/7 access
- Dedicated academic support throughout
- Strong career progression opportunities
Course Curriculum
Module 1: Sales Management Develop the leadership, planning, and analytical skills required to build, manage, and motivate successful sales teams while implementing effective sales strategies.Duration: 4–6 weeks | SCQF Credits: 20
This module provides an advanced understanding of sales management principles, leadership practices, and strategic sales planning. Learners explore how to organise and develop sales teams, evaluate sales performance, apply forecasting techniques, and manage sales operations while ensuring legal, ethical, and professional standards are maintained.
Learning Outcome
- Understand the core principles and practices of sales management
- Develop strategic plans for organising, staffing, and developing a high performing sales force
- Evaluate sales strategies within legal, ethical, and professional frameworks
- Critically assess sales management tools, including forecasting, compensation, and performance reporting
Key Topics
- Sales management principles
- Sales force planning and development
- Sales forecasting and performance measurement
- Recruitment and talent development
- Compensation and incentive strategies
- Ethical and legal considerations in sales
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 2: International Marketing Management Learn how to create effective international marketing strategies, strengthen brand positioning, and respond to the opportunities and challenges of global markets.Duration: 4–6 weeks | SCQF Credits: 20
This module explores international marketing within today’s rapidly changing global business environment. Learners examine global market dynamics, consumer behaviour, brand management, and strategic marketing planning while developing the creative and analytical skills required to launch products and services successfully across international markets.
Learning Outcome
- Analyse how changing global business environments influence marketing strategies
- Develop international marketing plans using recognised marketing models and frameworks
- Evaluate brand management practices and their impact on consumer behaviour
- Assess the creative and strategic skills required to successfully launch products and services in competitive global markets
Key Topics
- International marketing strategy
- Global market analysis
- Marketing planning frameworks
- Brand management
- Consumer behaviour
- Product and service launch strategies
- Sustainability and ethical marketing
Assessment
- Practical assignment
Prerequisites
- None
Awarded by Qualifications Scotland
This qualification is credit rated at SCQF Level 11 and aligned with the Scottish Credit and Qualifications Framework, ensuring international recognition, academic quality, and career progression opportunities.
Highlights:
- Qualifications Scotland offers globally recognised qualifications with strong academic and industry credibility.
- Focused on building practical, job-ready skills for specific roles and sectors.
- All qualifications are benchmarked against the SCQF, ensuring transparency, quality assurance, and international recognition.
Pathways:
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