Professional Diploma in Sales and MarketingQualifications Scotland Accredited Online Diploma
In Partnership with Qualifications Scotland
About Professional Diploma in Sales and Marketing
Fee Details
- Program Fee: $2000
- Payment Options: Flexible instalments available
- Scholarships Enquire for current offers
Eligibility
- Bachelor’s degree or equivalent qualification preferred
- OR
- Relevant work experience in health and safety, operations, engineering, manufacturing, facilities management, construction, or related fields
- (Advisor guidance available for eligibility assessment.)
Why Westford Learn?
- Globally recognised Qualifications Scotland qualification
- Flexible, self-paced learning for working professionals
- Industry-relevant, practical business skills
- Study anytime, from anywhere with 24/7 access
- Dedicated academic support throughout
- Strong career progression opportunities
Course Curriculum
Module 1: Sales Management Develop the leadership, planning, and analytical skills required to build, manage, and motivate successful sales teams while implementing effective sales strategies.Duration: 4–6 weeks | SCQF Credits: 20
This module provides an advanced understanding of sales management principles, leadership practices, and strategic sales planning. Learners explore how to organise and develop sales teams, evaluate sales performance, apply forecasting techniques, and manage sales operations while ensuring legal, ethical, and professional standards are maintained.Â
Learning Outcome
- Understand the core principles and practices of sales management
- Develop strategic plans for organising, staffing, and developing a high-performing sales force
- Evaluate sales strategies within legal, ethical, and professional frameworks
- Critically assess sales management tools, including forecasting, compensation, and performance reporting
Key Topics
- Sales management principles
- Sales force planning and development
- Sales forecasting and performance measurement
- Recruitment and talent development
- Compensation and incentive strategies
- Ethical and legal considerations in sales
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 2: International Marketing Management Learn how to create effective international marketing strategies, strengthen brand positioning, and respond to the opportunities and challenges of global markets.Duration: 4–6 weeks | SCQF Credits: 20
This module explores international marketing within today’s rapidly changing global business environment. Learners examine global market dynamics, consumer behaviour, brand management, and strategic marketing planning while developing the creative and analytical skills required to launch products and services successfully across international markets.Â
Learning Outcome
- Analyse how changing global business environments influence marketing strategies
- Develop international marketing plans using recognised marketing models and frameworks
- Evaluate brand management practices and their impact on consumer behaviour
- Assess the creative and strategic skills required to successfully launch products and services in competitive global markets
Key Topics
- International marketing strategy
- Global market analysis
- Marketing planning frameworks
- Brand management
- Consumer behaviour
- Product and service launch strategies
- Sustainability and ethical marketing
Assessment
- Practical assignment
Prerequisites
- None
Awarded by Qualifications Scotland
This qualification is credit-rated at SCQF Level 11 and aligned with the Scottish Credit and Qualifications Framework, ensuring international recognition, academic quality, and career progression opportunities.
Pathways:
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$2000
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