Diploma in Digital Marketing
In Partnership with Qualifications Scotland
About Diploma in Digital Marketing
The Diploma in Digital Marketing helps you build the skills and confidence needed to succeed in today’s fast moving digital landscape. Throughout the programme, you’ll develop practical knowledge in marketing strategy, customer insights, campaign planning, and performance measurement. The expertise you gain will support your progression into marketing roles, improve your workplace effectiveness, and prepare you to contribute meaningfully to organisational growth across industries.
Fee Details
- Program Fee: $2000
- Payment Options: Flexible instalments available
Eligibility
- Minimum age: 18 years
- Educational Requirement:
- Completion of Higher Secondary Education or Equivalent
Why Westford Learn?
- Globally recognised Qualifications Scotland qualification
- Flexible, self paced learning for working professionals
- Industry relevant, practical business skills
- Study anytime, from anywhere with 24/7 access
- Dedicated academic support throughout
- Strong career progression opportunities
Course Curriculum
Module 1: Marketing Principles Understand the foundations of marketing, branding, and digital marketing within modern business organisations.Duration: 4–6 weeks | SCQF Credits: 23
Description: This module focuses on marketing concepts, branding strategies, digital marketing practices, and the role of marketing across goods and service industries.
Learning Outcome
- Understand the role of marketing within business organisations
- Apply marketing mix concepts for goods and services
- Discuss the impact of branding, strategy, and positioning on marketing plans
- Appraise the influence of digital marketing and the e-economy within society
Key Topics
- Marketing strategy
- Brand positioning
- Digital marketing
- Marketing mix concepts
Assessment
- Assignment / Case analysis
Prerequisites
- None
Module 2: Digital Marketing Explore digital marketing strategies, tools, and emerging trends shaping modern business environments.Duration: 4–6 weeks | SCQF Credits: 22
Description: This module focuses on digital marketing campaigns, integrated marketing communication, online consumer engagement, and emerging digital trends.
Learning Outcome
- Apply digital marketing strategy within business environments
- Understand the tools required to implement digital marketing campaigns
- Evaluate how digital marketing complements traditional integrated marketing
- Assess emerging trends within digital marketing
Key Topics
- Digital marketing strategy
- Campaign management
- Online engagement
- Emerging digital trends
Assessment
- Assignment / Case analysis
Prerequisites
- None
Awarded by Qualifications Scotland
This qualification is credit rated at SCQF Level 8 and aligned with the Scottish Credit and Qualifications Framework, ensuring international recognition, academic quality, and career progression opportunities.Â
Highlights:Â
- Qualifications Scotland offers globally recognised qualifications with strong academic and industry credibility.
- Focused on building practical, job-ready skills for specific roles and sectors.
- All qualifications are benchmarked against the SCQF, ensuring transparency, quality assurance, and international recognition.
Pathways:
Eligible learners may progress to advanced qualifications or pathways with respective module exemptions
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